This tells me that my client's on-page content is in good shape. It also tells me which competitor has the best backlinks to check out.

PageRank was an effective gimmick for wrapping webmasters and SEO consultants around Google's fingers. But this results ranking thingy could wrap both the public and webmasters around MSN's fingers.

Just one word of advice, Bill. Results Ranking? Is that the catchiest moniker you could give it?

Bill, you are to be congratulated for devising such a clever marketing tool, and for purposefully leaving it right out in the open like a live grenade without even a hint that it is there. That is what you did, isn't it? You did do it on purpose, didn't you?

If not, please let me know, so I can send you my invoice for your next great marketing idea.