"To make my web site land within the top five of Google when people search for the keywords 'home based business'"

Lesson 3 from Jeff Bezos

When Amazon was struggling to make profits for the first time, only its founder Jeff Bezos believed that the company's business goal could be achieved in a year's time. Jeff Bezos was highly motivated and he had his vision clearly etched in his mind. Everybody was astounded when Jeff Bezos achieved his goal after one year.

Tip No. 3

You should motivate yourself to succeed. The lesson that could be learned from Jeff Bezos is to lay down and make known in clear fashion your goal to every stake holder of your small business. They include your spouse and your web designer, among others.

Lesson 4 from Bill Gates

Bill Gates belatedly recognized the tremendous role of the Internet in business developments. Before 1994 he downplayed the future of the Internet. But upon awakening and realized his mistake, he put his heart and mind to incorporating the effects of the technological changes brought upon by the Internet in all his company's products and services.

Tip No. 4

Choose products and services for your small business that are preferred by people at this time when the Internet is dominating people's lives. For example, it has been determined that information products and web shopping are favored by most consumers. Keep stock of research findings.

Lesson 5 from Jeff Bezos

It is said that change is the one single permanent thing on this planet. Amazon changed the way it does business through the years. First it was an online book seller. Next it expanded into selling music and videos. Its competitors have a hard time catching up with Jeff Bezos' innovative offerings.

Tip No. 5

Your home based business should be run like Amazon. You could be selling your single information product now. Two weeks from today you will have added another back-end product. Next month you will have introduced into your product line the inventory of the affiliate program you have joined in.

If your web site is content based, you should be adding new content every day. Casual visitors to your web site will become your regular visitors when they see new content every time they come back to your site. And these visitors will in the end become your regular customers.